In recent years the State of Israel continually finds itself isolated in the international arena. A significant rise in anti-Israeli sentiment is evident, especially during times of political stagnation or regional instability.
At times like this, there is a tendency, sometimes justifiable, to point the finger at flawed government policy and ineffective Israel advocacy.
After delivering hundreds of lectures to thousands of students in Israel and abroad, we believe that there is another reason for the decline in Israel’s international standing.
Then Satan Said/ Natan Alterman
(translated from Hebrew)
..Satan then said:
How do I overcome
This besieged one?
He has courage
And implements of war
…only this shall I do,
I’ll dull his mind
And cause him to forget
The justice of his cause
It has to do with the notion that we – the Israeli people – have lost conviction in the justness of our cause, Zionism. This assessment is based on the premise that Israel advocacy needs to start from within – we believe that the degree to which Israelis better understand and acknowledge Israel’s right to exist, is the degree to which we will be able to represent ourselves effectively abroad.
The purpose of this proposal to the Ministry of Education is to introduce the study of public diplomacy to Israeli high schools. The public diplomacy track (The program will either be required of all students, or made optional for specialty track students) will provide Israeli teenagers with a basic understanding of the history and current status of the Arab-Israeli conflict, something that has thus far been significantly lacking from the history and civic studies tracks. It will also teach students the theory and practice of public diplomacy, and provide them with practical skills in effective communication. Throughout the program, students will be exposed to books, articles, literature and films about improving Israel’s standing in the international arena. Read More